Hollywood’s AI Closet
Plus: Rich Parents Bet Their Kids on AI, Meta Faked Kids To Trap Rivals
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Reporting and context on Meta, with a closer look at the decisions and developments that matter.
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At a glance
Technology company behind Facebook, Instagram and other social platforms. This topic includes Meta AI within the broader company, covering products, research and business decisions.
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- Social platforms; Meta AI
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- Meta
Reviewed 19 October 2026. Dates retain the precision of the source; retrospective disclosures are identified in the event. Meta consolidated revenue is not labelled AI ARR. Open-weight model availability and commercial licensing are distinct.
Company milestones
Revenue, funding, product launches and major company events, newest first. Expand the earlier milestones for more history.
Introduces Muse for Small Business
Meta extends its personal-agent offering to business workflows, connecting professional Instagram accounts, Facebook Pages and advertising accounts.
Source: MetaIntroduces the Muse personal AI agent
The initial US rollout supports tasks and longer-term plans through a dedicated app and WhatsApp, extending Meta beyond chatbot interactions.
Source: Meta
Show earlier milestonesHide earlier milestones2026–2004 · 8 milestones
Earlier revenue, financing and company milestones.
Q2 revenue reaches $60.8B
Quarterly revenue grows 28% year over year. Meta’s advertising-led company revenue is not presented as standalone AI revenue.
Source: Meta2025 annual revenue reaches $200.97B
Full-year revenue grows 22%; fourth-quarter revenue reaches $59.89B. These are consolidated financial results, not model ARR.
Source: MetaReleases Llama 4 Scout and Maverick
The model family adds native multimodal capabilities. The separately described Behemoth teacher is not treated as a released consumer model.
Source: MetaExpands Meta AI with Llama 3
The assistant becomes more widely integrated across Meta’s apps, alongside the Llama 3 model release.
Source: MetaLlama 2 broadens commercial model access
Meta’s second-generation model expands its open-weight ecosystem through cloud and developer partnerships.
Source: Meta retrospectiveAdopts the Meta company name
Facebook introduces a new corporate identity; Facebook remains a product within the wider group.
Source: MetaEstablishes FAIR
Facebook launches its AI research team in late 2013, building an open-research organization that later supports Meta’s model and AI-platform work.
Source: Meta retrospectiveFacebook launches
The social network provides the foundation for the group’s later apps, advertising infrastructure and AI research investment.
Source: Meta retrospective
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