Meta

Reporting and context on Meta, with a closer look at the decisions and developments that matter.

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Meta
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At a glance

Technology company behind Facebook, Instagram and other social platforms. This topic includes Meta AI within the broader company, covering products, research and business decisions.

Focus
Social platforms; Meta AI
Reference
Meta

Reviewed 19 October 2026. Dates retain the precision of the source; retrospective disclosures are identified in the event. Meta consolidated revenue is not labelled AI ARR. Open-weight model availability and commercial licensing are distinct.

Company milestones

Revenue, funding, product launches and major company events, newest first. Expand the earlier milestones for more history.

  1. Introduces Muse for Small Business

    Meta extends its personal-agent offering to business workflows, connecting professional Instagram accounts, Facebook Pages and advertising accounts.

    Source: Meta
  2. Introduces the Muse personal AI agent

    The initial US rollout supports tasks and longer-term plans through a dedicated app and WhatsApp, extending Meta beyond chatbot interactions.

    Source: Meta
Show earlier milestonesHide earlier milestones2026–2004 · 8 milestones

Earlier revenue, financing and company milestones.

  1. Q2 revenue reaches $60.8B

    Quarterly revenue grows 28% year over year. Meta’s advertising-led company revenue is not presented as standalone AI revenue.

    Source: Meta
  2. 2025 annual revenue reaches $200.97B

    Full-year revenue grows 22%; fourth-quarter revenue reaches $59.89B. These are consolidated financial results, not model ARR.

    Source: Meta
  3. Releases Llama 4 Scout and Maverick

    The model family adds native multimodal capabilities. The separately described Behemoth teacher is not treated as a released consumer model.

    Source: Meta
  4. Expands Meta AI with Llama 3

    The assistant becomes more widely integrated across Meta’s apps, alongside the Llama 3 model release.

    Source: Meta
  5. Llama 2 broadens commercial model access

    Meta’s second-generation model expands its open-weight ecosystem through cloud and developer partnerships.

    Source: Meta retrospective
  6. Adopts the Meta company name

    Facebook introduces a new corporate identity; Facebook remains a product within the wider group.

    Source: Meta
  7. Establishes FAIR

    Facebook launches its AI research team in late 2013, building an open-research organization that later supports Meta’s model and AI-platform work.

    Source: Meta retrospective
  8. Facebook launches

    The social network provides the foundation for the group’s later apps, advertising infrastructure and AI research investment.

    Source: Meta retrospective

The latest on Meta

Newest first
1 min read · Members

Meta Explains How It Built Muse Glimmer

Meta's Glimmer report shows a dense 30B model that wins 15 of 28 tests, loses four agentic tests to Qwen and ships under Apache 2.0.

1 min read · Members

WhatsApp Told Its Bot to Skip Regulators

Hidden notes on WhatsApp help pages told Meta's support bot not to recommend regulators. WhatsApp blamed a bug for showing them, then defended them.

1 min read · Members

Big Tech's AI Bill Nears $750 Billion

Big Tech is on track for $750 billion in capex as developers bet AI demand outruns costs, while some AI developers have yet to profit.

1 min read · Members

Bonds Behind Meta's Hyperion Fall Below Par

Debt behind Meta's Hyperion and Microsoft's Excalibur fell below par, Oracle's Jupiter loans hit stress, and Gartner sees over $4 trillion facing writedowns.

1 min read · Members

Amazon and Banks Lock Out AI Agents

Amazon blocked Meta's Muse agent, JPMorgan, Citi and Bank of America shut out outside agents, and the web agents were promised keeps shrinking.

1 min read · Members

Lovable Apps Can Now Message on WhatsApp

Lovable apps can now run WhatsApp inboxes and reminders from one prompt, but Meta still controls billing, the 24-hour reply window and template approval.

1 min read · Members

Cathie Wood Passed on Micron for Cerebras

Cathie Wood shuns memory stocks as too cyclical, yet keeps buying Cerebras as it trades about 54% below ARK's IPO-day average price.

1 min read · Members

America's Best Open Model Ranks Fourth

Meta's Muse Spark Open is the best US open model but ranks fourth behind Chinese rivals, while Meta keeps its strongest Muse Wonder models closed.

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