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Apple builds devices, operating systems and services. Coverage follows Apple Intelligence, Apple silicon and the role of AI across its products.
Reviewed 19 October 2026. Dates retain the precision of the source; retrospective disclosures are identified in the event. Fiscal revenue and Services sales are distinct from AI revenue; no Apple Intelligence ARR is inferred.
Revenue, funding, product launches and major company events, newest first. Expand the earlier milestones for more history.
Apple announces the more capable assistant with its new software releases, extending Apple Intelligence across supported devices and applications.
Source: AppleApple reports 16% growth in its June quarter. Company and Services sales are not standalone Apple Intelligence revenue.
Source: AppleEarlier revenue, financing and company milestones.
Annual revenue grows from $391.0B in FY2024. Services forms a recurring business, but company sales are not ARR.
Source: Apple financial statementsFiscal Q3 sales grow 10%, with double-digit growth in iPhone, Mac and Services.
Source: AppleThe first features become available on supported iPhone, iPad and Mac devices through system updates.
Source: AppleThe first Mac chip combines CPU, GPU and Neural Engine capabilities, strengthening Apple’s integrated hardware-software platform.
Source: AppleThe store launches with 500 apps, establishing the distribution and commercial platform later used by mobile AI applications.
Source: Apple retrospectiveThe device establishes the mobile platform that later supports Apple’s on-device AI and services strategy.
Source: AppleApple’s 50th-anniversary account dates its founding to April 1, 1976, before its expansion from personal computers to mobile devices and AI.
Source: Apple retrospectiveBriefs, articles and relevant sections, newest first. Explore older coverage below.
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