Apple

Reporting and context on Apple, with a closer look at the decisions and developments that matter.

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Apple
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At a glance

Apple builds devices, operating systems and services. Coverage follows Apple Intelligence, Apple silicon and the role of AI across its products.

Focus
Apple Intelligence; Apple silicon; devices
Reference
Apple

Reviewed 19 October 2026. Dates retain the precision of the source; retrospective disclosures are identified in the event. Fiscal revenue and Services sales are distinct from AI revenue; no Apple Intelligence ARR is inferred.

Company milestones

Revenue, funding, product launches and major company events, newest first. Expand the earlier milestones for more history.

  1. Begins rolling out Siri AI

    Apple announces the more capable assistant with its new software releases, extending Apple Intelligence across supported devices and applications.

    Source: Apple
  2. Q3 FY2026 revenue reaches $109.4B

    Apple reports 16% growth in its June quarter. Company and Services sales are not standalone Apple Intelligence revenue.

    Source: Apple
Show earlier milestonesHide earlier milestones2025–1976 · 7 milestones

Earlier revenue, financing and company milestones.

  1. FY2025 sales reach $416.2B

    Annual revenue grows from $391.0B in FY2024. Services forms a recurring business, but company sales are not ARR.

    Source: Apple financial statements
  2. June-quarter revenue reaches $94.0B

    Fiscal Q3 sales grow 10%, with double-digit growth in iPhone, Mac and Services.

    Source: Apple
  3. Apple Intelligence begins rolling out

    The first features become available on supported iPhone, iPad and Mac devices through system updates.

    Source: Apple
  4. Introduces M1 and the Apple silicon Mac transition

    The first Mac chip combines CPU, GPU and Neural Engine capabilities, strengthening Apple’s integrated hardware-software platform.

    Source: Apple
  5. Opens the App Store

    The store launches with 500 apps, establishing the distribution and commercial platform later used by mobile AI applications.

    Source: Apple retrospective
  6. Introduces iPhone

    The device establishes the mobile platform that later supports Apple’s on-device AI and services strategy.

    Source: Apple
  7. Apple is founded

    Apple’s 50th-anniversary account dates its founding to April 1, 1976, before its expansion from personal computers to mobile devices and AI.

    Source: Apple retrospective

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